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Amanda Olsen says she was aggressive to alpha Givzie by her two sons and all the “cheap artificial crap” they accustomed (and gave) at altogether parties and on Christmas.

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Givzie architect Amanda Olsen with her sons, Vaughn (left) and Anders (right).

If you’re like the boilerplate American, you’re apparently activity to be accomplishing some anniversary allowance affairs in the advancing days, whether you’re the blazon to action the aboriginal morning Walmart crowds on Black Friday or sit in advanced of the computer for way too continued on Cyber Monday. But afore you do all of that, you may appetite to apperceive about Givzie, a Bala Cynwyd–based start-up that wants to absolutely cast the calligraphy on the way you buy gifts.

Givzie calls itself “a aggregate allowance giving company.” It’s allotment online ambition list, like the allowance anthology at FindGift.com that my mom so annoyingly armament us to use anniversary Christmas. And it’s allotment crowdfunding, like Kickstarter, GoFundMe, and the rest.

Here’s how it works.

Let’s say your kid is arrive to a classmate’s altogether affair at SkyZone with the 23 added kids in her class. She’s not absolutely accompany with the altogether boy, but she brand SkyZone. And pizza. And so, en avenue to SkyZone, you stop at Target and buy some accidental $20 annual that you anticipate a second-grade boy would apparently like alike admitting you don’t apperceive any second-grade boys. You go to the checkout alley and apprehend you forgot a allowance bag, so you go get one of those. Maybe Ninjago-themed. I dunno.

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Eventually, you accomplish it to the party. The allowance is added to the accumulation of added last-minute $20 items from Target. Well, or 5 Below ability if you’re gonna absolutely bargain out, but it’s a SkyZone party, so you apparently shouldn’t. Point is, your accidental allowance makes it to the altogether boy and a anniversary later, that accidental allowance is best acceptable burst or forgotten. And you accept ashen your money as able-bodied as an befalling to accord a admirable adolescent a allowance that ability absolutely affect them — well, or at atomic an befalling to accord a kid a allowance they’d like.

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This is the botheration that Givzie seeks to solve.

So rewind all of that. Afore altogether boy’s mom sends out the invitation, she asks him what he’d absolutely adulation for his birthday. Article bigger. Article grand. He thinks about it for a while and comes up with the 6,020-piece Lego Harry Potter Hogwarts Castle, which retails for $400.

Mom is never activity to buy that for him. Afterwards all, she’s already bottomward aloft bread on trampolines, pizza and abstract boxes, and she knows abounding able-bodied that he’ll body the alcazar in one weekend and again he’ll annihilate it and there will be 6,020 Lego pieces broadcast all over the active room.

But what if mom could tap into the basin of added partygoers, whose parents are all altogether blessed to absorb $20 on her kid’s altogether and who would apparently rather abstain the last-minute Saturday cruise to Target anyway?

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Mom opens an annual on Givzie and launches a attack for the Lego set. (Campaigns can be accessible or private.) Back the invitations go out, they accommodate a articulation to the Givzie attack and a band like, “He’d adulation the Lego Harry Potter Hogwarts Alcazar for his birthday, so amuse feel chargeless to accord to the big allowance on Givzie in lieu of an alone gift.”

Voila! You get to skip Target. The kid gets an amazing Lego set. And Givzie gets an 8.9% authoritative fee additional 30 cents on anniversary transaction — the allowance contributor pays all of that — which adds up to $2.08 on a $20 contribution.

“That’s beneath than what you’d absorb at Target, back you accede taxes, a allowance bag, and your time,” says Givzie architect Amanda Olsen. “There’s a huge accessibility agency here. You aloof bang and go.”

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Olsen explains that the abstraction for Givzie originally came from all of those altogether parties aloof like the academic one declared aloft that she abounding over the aftermost several years with her sons Vaughn and Anders, who are now 8 and 9, respectively.

“Most of the toys at those altogether parties aloof anguish up in a landfill,” Olsen laments. “These kids are growing up in such an environmentally brittle time, and we’re aloof abacus to that. So I was like, why can’t I aloof accord my money to article that the kid absolutely wants? That would accomplish me feel so abundant better. And again the poor ancestor doesn’t accept a gigantic bag of bargain toys to tote home from the affair — toys that the kid apparently doesn’t alike want.”

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The abstraction began solidifying afterwards Vaughn, who brand bathrobe up in costumes, begin a dragon apparel that he absolutely capital in a catalog. The accomplished affair came to about $300, and back it came time for his birthday, Olsen appropriate to the parents of his accompany that they aloof dent in on that, and guests brought $20 to the party. She did the aforementioned affair for a Lego set for Anders. And again she sat bottomward and ample out how to about-face the abstraction into a website that anybody can use — and that’s a little beneath awkward than a ancestor assuming up at a altogether affair with $20 against a present.

Olsen says that abreast from actual altar like the $300 dragon apparel and big-ticket Lego sets, some families ability set up a Givzie for ancestors memberships to places like the Philadelphia Zoo, the Franklin Institute or the Amuse Touch Museum. You’re apparently not activity to angle over $250 for a Philadelphia Zoo choice membership, but you ability be abundant added acceptable to collectively dent in $20 or so for the cause.

After acquirements about Givzie, I’ve asked a agglomeration of parents what they anticipation about the idea, and everybody seems to adulation it. As a ancestor of two kids — they are 12 and 13 — I’ll absolutely be application Givzie in the future.

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“Everybody gets a feel-good from it,” says Olsen. “You’re abbreviation decay and consumption. And bodies are accepting ability that they absolutely want.”

Maybe my son will assuredly get that Lego Death Star. Maybe.

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