A adroit mooncake attack by KFC in Hong Kong has addled a chord, as a simple allure for several added accepted fast-food alternation food to bless the Mid Autumn Anniversary at its recently opened concept abundance in Causeway Bay went viral, with a cardinal of brands jumping onboard.
Created by artistic bureau Secret Tour, KFC aboriginal formed out three “invitation cards” from KFC’s Colonel (上校) on Facebook and OOH on 20 August to allure McDonald’s, Pizza Hut, and TamJai SamGor Mixian (譚仔三哥米線) to bless the acceptable Chinese anniversary together. Tai Hing (太興) and Fairwood were additionally arrive a brace of canicule after on 22 August.
The allurement cards featured a artistic Chinese anapestic couplet, allurement the added fast-food alternation food to accompany forth their signature products, such as fries, pizza, and mixian to the affair at the KFC abstraction store, with KFC accouterment the mooncakes from its latest collection.
The allurement accustomed assorted responses through Facebook posts from added brands, including McDonald’s, Pizza Hut, TamJai SamGor Mixian, as able-bodied as Ma Pak Leung (馬百良). The responses were additionally advised agnate to the Chinese brace appearance of the aboriginal KFC allurement cards.
Other brands, such as Lucozade HK and Big Waster (大嘥鬼), additionally promptly abutting in this alternate amusing attack with video responses.
“We would like to breach the acceptable ad architecture by accepting co-branding, a distinct attack for assorted brands to accomplish greater impact,” said Stephen Chung, artistic accomplice of Secret Tour.
Creative Bureau Secret Tour (HK) Limited
Creative Stephen Chung, Jennifer Yip, Arra Tang, Peter Lam, Jay Ng , Abby Chui , Liam Leung
Account Servicing Sammi Chan, Isa Ng , Janice Wong
Production Studio ThisThisThis
Photographer Klif Lin
The Reason Why Everyone Love Invitation Card Format Vector | Invitation Card Format Vector – Invitation Card Format Vector
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