July 27, 2014 3 min apprehend
This adventure appears in the July 2014 issue of . Subscribe »
When all-around alive music juggernaut Spotify hosts an event–which it does a brace of hundred times per year–it relies on Splash to get the invites out. Allotment online allurement platform, allotment ticketing account and allotment accident showcase, Splash is “the greatest event-management belvedere ever,” according to Ben Hindman, the company’s co-founder.
Hyperbole aside, Hindman says New York City-based Splash is the aboriginal belvedere that allows users to administer the absolute activity aeon of an event, from sending out invitations and affairs tickets (if necessary) to hosting post-party photos and video.
While anyone can use Splash to actualize a affair or advertise tickets to a show, Hindman says the account is ideal for branded contest attractive for a unique, high-quality presentation, rather than a all-encompassing arrangement to ample in.
“Basically, I congenital this artefact for bodies like me,” he says.
In his above job, as administrator of contest for affairs armpit Thrillist, Hindman was in allegation of throwing can’t-miss contest about the country. He envisioned an online apparatus that could advice him administer parties from alpha to finish–one that would accomplish the invitations alluring and advice him accumulate the shindigs memorable continued afterwards the lights were angry off. In 2010 he partnered with developers Brett Boskoff and Chris Clement to body out the platform; they launched the aggregation a year later.
Clients architecture their invitations on the Splash site, allotment imagery, fonts and blush schemes and chief on the adjustment of elements such as buttons for RSVPs and admission sales. During the event, the armpit streams photos and video, again keeps them online for posterity.
For individuals, bare-bones invites are free, but accumulated audience readily pony up a brace thousand dollars per ages for absolute admission to added allurement features, architecture and business assistance, analytics and 24/7 support. If a aggregation accuse attendees, Splash takes 2 percent of admission sales additional $1 per admission awash to action the transactions.
Hindman credibility to Spotify as an ideal client. “They’re accomplishing all these events, but they charge to accumulate a constant articulation and brand, and they additionally charge to aggregate all this advice on the attendees to actuate the success of these events. We advice them micromanage everything, from ambience up the ‘save the date’ e-mails to creating a photo arcade and alike affairs calm a Spotify playlist.”
Hindman says acquirement has tripled every year back launch. Last year, Splash’s 12-person aggregation helped administer 80,000 contest that drew a absolute of 1.6 actor attendees and awash $3.5 actor in tickets. Audience accommodate Facebook, NPR and the NBA; one big-name beer aggregation is application the account to administer 50,000 contest this year alone. No abruptness that all that helped Splash draft accomplished its 2014 ambition by March.
An alien iPhone array case doubles as a glassy mini-server
Smartphone accessories rarely save the day, but the mophie amplitude backpack can. This rechargeable array case can animate a spent iPhone 5 or 5s at the flick of a about-face and, at the tap of its accompanying and automatic Amplitude app, addition the phone’s memory, abacus up to 32 GB–enough to abundance an added 16,000 photos, 14 hours of video or 9,000 songs. An engineering marvel, the case ($150 for 16 GB; $180 for 32 GB) amps up ability and accumulator but adds actual little heft. –J.P.P.
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