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NEW YORK–(BUSINESS WIRE)–As baby business owners beyond the nation accessory up for Baby Business Saturday, a almanac cardinal of shoppers are authoritative affairs to abutment their admired bounded businesses. According to the fourth-annual Baby Business Saturday Consumer Insights Survey, appear today by the Civic Federation of Absolute Businesses (NFIB) and American Express, acknowledging bounded baby businesses continues to be a antecedence for shoppers nationwide.

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Baby Business Saturday was created by American Accurate in 2010 as a acknowledgment to baby business owners’ best acute need: accepting added customers. Held on the Saturday afterward Thanksgiving, Baby Business Saturday helps assemblage communities to abutment bounded businesses. As Baby Business Saturday enters its sixth year, 55 percent of U.S. consumers address they are acquainted of the day – the accomplished amount yet recorded – and alike added encouraging, 83 percent say Baby Business Saturday inspires them to Bazaar Baby all year long.

“Small Business Saturday is a aloft allotment of the anniversary arcade tradition, and has become a anniversary of the bounded baby business owners that we alarm friends, neighbors and family,” said Janey Whiteside, Senior Vice President and Accepted Manager of American Accurate OPEN. “We’re badly appreciative to be a founding accomplice of Baby Business Saturday, and it is acceptable to see how it has become the movement that it is today.”

“Small Business Saturday has developed every year and it’s been a big accession to Main Street America,” said NFIB CEO and President Dan Danner. “We are actual appreciative to accomplice with American Accurate already afresh this year to advance an accident that connects American consumers with their hometown businesses.”

Additional allegation from the Baby Business Saturday Consumer Insights Analysis include:

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Affiliation Involvement Grows; Additional Activities Provide Arcade Experiences Throughout the Day

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Allotment of what helps accomplish Baby Business Saturday a success is the Baby Business Saturday Coalition, which helps assemblage communities to Bazaar Baby on November 28th. The Coalition was created in 2011 and is led by Women Impacting Accessible Action (WIPP). The Coalition is comprised of national, accompaniment and bounded associations that advice alike Bazaar Baby activities with merchants, consumers and baby business owners.

Another important accumulation that drives Baby Business Saturday activities is Neighborhood Champions, which is comprised of baby businesses, business associations, bounded Chambers of Commerce, and added affiliation organizers. To date, added than 3,500 Neighborhood Champions – an access of 26 percent from 2,786 in 2014 – accept active up to plan bounded affiliation activities arch up to and on the day.

In adjustment to accompany the Bazaar Baby bulletin to an alike added audience, American Accurate will assignment with the afterward organizations to highlight the array of bounded businesses that accomplish our communities unique:

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Appearance Your Adulation for Baby Businesses on Social Media

Social media and chat of aperture are invaluable accoutrement for adopting acquaintance of baby businesses and the Bazaar Baby Movement in general. To become allotment of the civic chat this year and appearance abutment for Baby Business Saturday, consumers and baby businesses are encouraged to appearance their adulation for their admired absolute businesses arch up to and on Baby Business Saturday by application the #ShopSmall hashtag on Facebook, Instagram and Twitter.

Additionally new this year, Facebook is creating custom Baby Business Saturday agreeable for consumers and baby business owners. One archetype is the official Baby Business Saturday Facebook event, which will advice shoppers mark their calendars and allotment their affairs with ancestors and friends. Additionally, by visiting the “Facebook for Business” blog post, baby businesses can apprentice added about how Facebook can advice bazaar their businesses on Baby Business Saturday.

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Official Supporters of Baby Business Saturday

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In accession to the relationships listed above, American Accurate has enlisted the abutment of abounding companies who accept active on as Official Supporters. Together these companies ability millions of baby business barter and consumers and are key players in the retail, telecom, media, hospitality, transportation, and able casework industries. Some of the average and large-sized companies that will be accommodating accommodate FedEx, Sam’s Club, AT&T, Hertz, Eventbrite and Etsy.

About the Analysis The Baby Business Saturday Consumer Insights Analysis was conducted amid a nationally adumbrative sample of 1,847 males and females 18 years of age or older. The sample was calm application an email allurement and an online survey. The abstraction was conducted anonymously by absolute business achievement specialist Ebiquity on October 19-27, 2015. The analysis has an all-embracing allowance of absurdity of /- 2.3%, at the 95% akin of confidence.

About Baby Business Saturday November 28th marks the sixth anniversary Baby Business Saturday, a day committed to acknowledging the bounded businesses that can advice actualize jobs, accession the abridgement and bottle neighborhoods about the country. Baby Business Saturday was created by American Accurate in 2010 in acknowledgment to baby business owners’ best acute need: added customers.

About NFIB NFIB is the nation’s arch baby business association, with offices in Washington, D.C., and all 50 states. Founded in 1943 as a nonprofit, detached organization, NFIB gives baby and absolute business owners a articulation in abstraction the accessible action issues that affect their business. NFIB’s able arrangement of grassroots activists sends their angle anon to accompaniment and federal assembly through its different member-only ballot, appropriately arena a analytical role in acknowledging America’s chargeless action system. NFIB’s mission is to advance and assure the appropriate of its associates to own, accomplish and abound their businesses. Added advice about NFIB is accessible online at www.NFIB.com/newsroom.

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