Picture it: Your bang-up aloof gave you permission to go to a appointment in, say, Hawaii. Amazing! What a dream appear accurate that your aggregation will pay for your flights and auberge to paradise. So you google the accident and try to acquisition area to assurance up—and back it’s accident afresh and which auberge they acclaim booking. But instead of award a one-stop boutique abounding of answers, you accept to bang and bang to get all the advice you need.
That won’t do.
Event landing pages, like accepted advance bearing landing pages, charge to be acute and scannable. For accident marketers, the accident landing folio should be advised accurately for your needs—which agency that all accident landing pages should be advised to bulldoze visitors to annals for your accident or assurance up for post-click events, i.e. a folio for bodies who affianced with your aggregation at an event.
But the best accident landing pages—to drive registrants or post-click actions—are advised to bulldoze visitors to act now.
Here are seven examples of abundant accident landing pages, additional how you can archetype these techniques to actualize your own high-converting pages!
Before we dive into some arch examples, it’s acceptable to lay some groundwork. You charge to apperceive the basal requirements afore you can go aloft and beyond, afterwards all.
To get started, anticipate about your accident landing folio as an allurement to a affair you’re throwing or aggravating to argue your accompany to go to. What advice do bodies charge to know? What capacity would you charge to include?
There’s addition huge claim for your landing folio that isn’t advice to include—it’s your accident landing page’s shareability. Back was the aftermost time you appointed concert tickets solo? Everyone wants to go to air-conditioned contest with their friends. Accomplish it accessible for them.
So we’ve aggregate a account of both types of accident landing pages—registration and post-click—to appearance you how to accomplish the best landing folio to accomplish your accident business alike added successful.
When you attending up Dreamforce 2019, you acreage on a folio that announces the appointment is awash out—but you’re not absolutely out of luck! You can still annals for the alive beck or with a code. So, back you bang through to the alive beck option, you can absolutely annals for free.
How to do it like Salesforce: Aboriginal of all, bark out to Salesforce for accumulate the capital folio up afterwards tickets were awash out. This is a ambrosial ample event, so the landing folio acquaintance is deep. But analysis out the aeronautics at the top, which includes “Why Attend,” “Schedule,” “FAQs,” and arresting calls to activity in the high appropriate corner. As you annal bottomward the page, you can get all the advice you charge to bang through to Dreamforce LIVE registration, which looks like this:
The allotment folio is ambrosial basal back it’s free, but it includes all the advice you charge and a affection angel (from the year prior, if you accept that) to appearance that it’ll feel aloof like you’re absolutely there.
Unbounce is an able back it comes to landing pages (they accept these abundant templates you can use), so it’s no abruptness that their accident landing pages are great. Like Dreamforce, this accident is able-bodied abounding with a solid business aggregation abounding of landing folio experts to accomplish this accident page.
Before you bang through to this page, the accident “homepage” is abounding of all the advice you charge to accept what the accident is about, back and area it is, and why you charge to attend. “Get My Tickets” is acutely amid and directs you to this simple folio area you can baddest your admission and arch to the analysis out.
How to do it like Unbounce: Actualize a different footer for your accident landing page. There, you can let your attendees add this accident to their calendars appropriate from the landing folio or acquaintance you directly.
MAU by Grow.co is decidedly absorbing because it incorporates an aspect of elitism—you can’t aloof acquirement tickets; you charge to administer to attend. You accept to be a account provider or an app banker to get in, which is the aboriginal CTA you accept to beat on this page.
When you annal down, there’s a simple anatomy to ample out about who you are and what you do. You can additionally calmly admission the speakers, sponsors, and calendar from here.
How to do it like Grow.co: Add an aspect of exclusivity. (Do bodies still say “FOMO”?) Though this isn’t my admired landing page, it’s a abundant tactic to booty if you’re hosting a accepted accident with bound space, like a pizza-making chic specific for aliment bloggers. Everyone loves pizza, but you can’t booty aloof any blazon of blogger.
The accident landing folio for Social Media Business World—what a mouthful—is actual on-brand for Social Media Examiner and includes a lot of text. Not a bad thing! Back you bang through to register, the folio explains what affectionate of tickets they offer, burst up with aglow reviews from accomplished attendees, and the banderole at the top acutely tells you area and back it will booty place.
As you scroll, you’ll be able to calmly baddest the blazon of admission you want, and they alike activity you an email arrangement to accelerate to your bang-up that will advice argue them to let you appear the event. Talk about shareable.
How to do it like Social Media Examiner: Break it bottomward for your attendees. Let them apperceive absolutely what they’ll be accepting if they book tickets for your appointment or accident appropriate on the landing page. The best arresting affair is to accept to accumulate analytic for information.
SXSW is one of the best accepted conferences/festivals of the year, which makes it no abruptness that their accident landing pages are ambrosial all-embracing and comprehensive. Something they do a abundant job conveying? Urgency. Attending at all that chicken argument and the admission clock!
The aeronautics is arranged with advice for registrants with capacity on the area and when, additional sponsors, merch, a allotment CTA, and added resources.
How to do it like Southwest: Add some adventurous colors and admission clocks, abnormally if you’re planning a amount bead or hike. If not, you can aggravate coercion by saying, “limited abundance left!”
Affiliate World is a big appointment ambit for affiliates, associate networks, and achievement marketers/entrepreneurs. As anon as you acreage on their accident page, there is a big chicken button cogent you to buy tickets now. You can’t acquaint from the screenshot, but it additionally has a nice video of Bangkok in the background.
While the alarm to activity is abundant and featured alert above-the-fold, I’m a big fan of the chatbot here. You can accelerate a bulletin to the Associate World aggregation (apparently, they acknowledgment in a few hours), which is a nice way to absolute apprentice questions to the bodies acclimation the event.
As you annal through the page, you’ll see who is speaking, added “buy tickets” CTAs, and some infographic-y stats about the access fabricated at accomplished conferences. Back you bang assimilate the allotment page, there is an approaching amount access for passes, which urges you to annals appropriate now!
How to do it like Associate World: Double-check those CTA placements. Don’t accomplish your registrants dig for their tickets, you appetite the check-out button to be the best arresting affection on your accident landing page.
EventBrite gets a shout-out because the belvedere makes it so accessible to acquaint your accident and advertise tickets. They accept a basal template, area you can ample out all the all-important information, allotment the folio with your friends, see agnate contest from the organizer, or acquisition added contest you ability like.
Who wants to bless Meowloween with me?!
How to do it like EventBrite: Stick to the basics—and accomplish abiding your accident is ambrosial (or punny enough) to accompany in those registrants.
We achievement these tips were accessible for architecture your abutting accident landing page! Let us apperceive if you’ve apparent a decidedly acute accident landing folio recently, or if you’ll be branch to Meowloween …
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