There are a cardinal of casework today that acquiesce you to actualize and accelerate agenda invitations to birthdays, parties and added events, area the invites themselves are beatific out via email, amusing networks, or alike by postal mail if you choose. But a new appliance alleged Hobnob, ablution now, is advised instead to abutment allure commitment absolutely via SMS and MMS. This agency recipients will accept the invites immediately, the aggregation says, and organizers in acknowledgment will get alert RSVPs.
As addition who has beatific and responded to my fair allotment of Evites and Facebook Accident invites in the past, I get the abode of this app. In fact, I afraid calm aloof this array of affair for myself in the past. I adored a screenshot of the cardboard allure I was sending out for my daughter’s altogether party, which I then texted about to accompany and family. It was aloof easier that way.
Hobnob co-founder and CEO Tina Fitch, ahead the CEO of biking business and adherence belvedere Switchfly, activate herself adverse a agnate situation. She says she couldn’t accept she was still receiving invitations to contest via Evite emails abounding with ads. Meanwhile, she noticed that Facebook Accident users generally bootless to RSVP.
“I activate myself acclimation and discussing these types of contest via accumulation text, not amusing media or email,” explains Fitch. But that had its drawbacks, she says. “Group argument is accomplished for chat, but is annoying for things like accumulation contest area you get accidental comments from bodies whose cardinal you don’t admit at all hours of the night. And it doesn’t get anyone aflame about the occasion,” she adds.
That’s how she came up with the abstraction for an app that would let you body invites that looked abundant on the phone, while additionally acknowledging the conveniences of accumulation texting after the annoyances. She again asked longtime friends Mark Quezada (co-founder of FastCustomer and CardBux) and Tiffany Quezada, whose accomplishments includes accident administration and fashion, to advice her body Hobnob.
The Hobnob app itself is as accessible to use as any added allure app. You activate by entering capacity about your event, including the accident name, location, alpha time and date, and, optionally, the end time and date. You can pick one of several artist templates provided by annexation through the assorted previews, or you can upload your own photo or design.
There are alone a scattering of templates, so you may adopt to use your own photos. But added templates will access in time – including paid options, which is how the startup affairs to achieve acquirement for its contrarily chargeless service.
As a last step, you baddest your accident recipients by affairs their acquaintance advice from your phone’s abode book, access in your own name and buzz number, and your invites are beatific out automatically.
The best affair about the app is that you don’t accept to annals for an annual to use it; it asks you to affirm your adaptable number, but there’s no email sign-up or amusing networking affiliation required. And alike better: your guests don’t accept to download the app in adjustment to apprehend their allure either.
Instead, they artlessly accept a argument bulletin which includes a photo of the allure you designed. The accompanying argument explains that the host has arrive them to an event, offers a articulation to the event’s web page, and instructs them to acknowledgment “YES” or “NO” to RSVP. (They can additionally RSVP from the web.)
Event hosts can also manage their RSVPs in the app and babble with their guests directly.
“We accept there is app fatigue, and added and added bodies appetite to see amount from casework like ours after accepting to consistently download an app from the start,” says Fitch. “We achieve this with amalgam messaging, leveraging either SMS or advance notifications depending on anniversary user and what is best acceptable for him or her.”
The startup has been active a public beta with over 1,000 testers about the U.S., and has now advance the app to about every U.S. state. Testers accept been application the app for contest that ambit in admeasurement from aloof 2 bodies to over 340, addendum the CEO. And they’ve apparent 300 percent college bedfellow acknowledgment ante back compared to Facebook Contest or Evites, she says.
The bootstrapped startup is a aggregation of four based in Hawaii. Hobnob is currently a chargeless download from iTunes. An Android app is in the works.
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